ARTIFICIAL INTELLIGENCE

This is a one-day course for professionals and decision-makers who want to learn about artificial intelligence, the benefits for business, provide an understanding of where it can be applied in a practical sense and what the future holds for the technology.

KEYNOTE SPEAKER:

Martin is an international speaker on digital transformation and innovation.

He has advised some of the world’s most high-profile individuals and organisations - including brands like Red Bull, influential figures like Barack Obama and Governmental organisations like the Royal Marines - on how to better understand their audiences, and how digital transformation can only come from making your organisation more customer-centric.

Martin’s unique and powerful approach has led him to being recognised as a Maserati Top 100 Entrepreneur and is viewed as an international thought leader on how companies must put audiences at the centre of their decisions in order to be more effective and innovative in the modern world. Martin has repeatedly presented to the world's leading brands, Government bodies and various members of the Royal family including HRH Elizabeth II and HRH the Duke of York.

Martin draws on an entrepreneurial mindset to show companies big and small, modern and traditional, how they can innovate and use technology and storytelling to build the strongest possible relationships with their audiences. He helped setup the world’s first ever social media agency, which was eventually backed by Sean Parker (Facebook, Napster), where he started to learn about the power of audience networks to drive innovation.

He is also the CEO and Founder of Codec.ai, a company that has raised millions to map popular culture around the globe so that companies no longer have to guess what their audiences want from them. Codec works with the leading brands in the world, including Unilever, Nespresso Time Inc and the BBC, and has been recognised as ‘the Best Artificial Intelligence Product in Marketing’ (CognitionX) and one of the 50 most disruptive businesses in the UK (Real Business).

Alongside his brother, Martin co-founded the Social Media Unit in partnership with UCL and in the coming months Martin will co publish a book alongside his brother which is the culmination of his incredible career to date coupled with his own personal philosophy; a treatise on the role of technology in innovation and the ways companies must adapt to survive and thrive.